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Shoguns StudioLondon, home Start a project

500+animations, shorts
& campaigns

150+Shimajiro films
for Benesse

50+brands
& licensors

Kids & family advertising and storytelling

We bring brands to life.

We create characters, campaigns and stories for kids and family brands, from toy films that sell to characters children ask for by name. Live action and animation, made in London by a senior team with more than fifty years of experience.

  • Live action
  • Animation
  • Kids & family advertising
  • Storytelling

Trusted by brands families love

Select a logo to see the work

  • Disney
  • Hasbro
  • LEGO
  • BBC
  • ITV
  • WWE
  • TOMY
  • Goliath
  • Vivid
  • Chicago Bulls
  • SEGA
  • Konami
  • Benesse
  • Simba Dickie Group
  • Learning Resources
  • Peanuts
  • MotoGP
  • Star Wars: Hunters
  • Total War: Warhammer trilogy
  • Creative Assembly
  • The Loyal Subjects
  • The Hunger Games
  • TCC
  • HTI
  • Zynga
  • Amir Khan
  • Rainbocorns
  • Five Stars
  • Beast Machines
  • Shimajiro

Our work

We don’t just make content. We create connections.

Films

Every film, in one place.

Series, commercials, game trailers and music videos. Filter by client and press play.

Services

Everything a character needs to be loved.

We give characters more than a look. We give them personality, purpose, a world to belong to and stories worth coming back for.

01

Character & World Design

Characters, worlds and toy ranges designed by hand, from first sketch to finished turnaround. Our concept team is led by award-winning concept artist Rinehart Appiah, whose work spans the Total War: Warhammer trilogy and Star Wars: Hunters and has featured in ImagineFX.

What you can commission

  • Concept art and character design
  • Front, side and back turnarounds
  • Worlds, props and style guides
  • Toy ranges ready for sculpting and animation
Runelord concept art: an armoured dwarf warrior
ImagineFX workshop page showing texturing steps
ImagineFX workshop page rendering the beast

02

Games

We make games.

We design and build games, and the trailers, characters and worlds that launch them. Our mobile boxing game Khanage, starring Amir Khan, launched free on iOS and Android in 2016.

What you can commission

  • Mobile games, designed and built in-house
  • Game trailers, teasers and cinematics
  • Characters, creatures and worlds for games
  • Game pitches and prototypes

03

Animation & Series

CGI, 2D and 3D animation, from a single campaign film to an always-on series for your channel.

What you can commission

  • Animated series, songs and learning films
  • CGI, 2D or 3D, whatever suits the idea
  • Your characters kept on model, film after film

04

Live Action & TV Commercials

TV commercials that show off play: real children and real toys, animation, or both in the same frame.

What you can commission

  • A hero TVC for television
  • Live action, animation or a blend
  • Cut-downs for YouTube and social

05

Social Content

Short, punchy films built for YouTube, TikTok and social from day one, with characters audiences follow.

What you can commission

  • Social shorts and webisodes
  • Mascots and characters made for social
  • Versions for every platform
Ric Flair VS presentation artwork

06

Original IP

Original properties we create from scratch through Shoguns Lab, from the first character to pilots, toys and licensing.

What you can commission

  • Original characters and worlds
  • Pilots and pitch films
  • Toys, AR apps and licensing mock-ups
  1. BriefTell us what you are making, who it is for and when it lands.
  2. DesignCharacters, world and story, drawn by our concept team.
  3. BuildLive action, CGI, 2D or 3D animation, or a blend.
  4. DeliverCut for television, YouTube and social.

Start with one character or one film, or build an always-on series. Every brief is different, so we shape the scope and the price around yours.

Let’s talk budget

Say hello

Meet the Shogun.

Our samurai bear sums up how we work: the idea, the character and the world come before the pipeline.

Studio

Specialists in kids and family advertising and storytelling.

We are an independent London studio creating characters, stories and worlds for children, families and fans. Our senior team brings more than fifty years of experience across animation, entertainment, licensing and brand storytelling.

Technology can create an image. It takes an artist to create an icon.

Every Shoguns character starts on paper, drawn by artists who understand shape, appeal and story. We embrace new technology, but creativity leads.

Pencil sketch of the Bobby Car NEO ride-on toy
Sketch
The finished Bobby Car NEO commercial: the toy rendered in glowing wireframe
Final film

Team

Big ideas. Bigger imagination.

Experienced artists, storytellers and industry minds, led by the studio’s founders. Select anyone for their full profile.

    Client references

    In our clients’ words.

    What the people we make work for say about working with us.

    Their contribution to ChiChi LOVE was outstanding, resulting in the project’s huge success. The creative innovation they brought to the table was truly praiseworthy and positively influenced the entire project.

    Simba Dickie GroupFelix StorkGroup Director Marketing, Simba Dickie Group

    Shoguns Studio is a high-level, creative agency who understand family, kids and storytelling. They contributed to many of our successful ranges, including Crea Dough. I can’t say enough.

    Chester PoonFive Stars H.K. Ltd.

    Will and Shoguns are extremely creative and dedicated, masters of their craft. It was a pleasure working with them.

    Steve TesterBrand Development/Graphics Manager, Hasbro (1992–2014)

    Great working with Shoguns to create four episodes for our Fartist Club range. Awesome creativity and amazing work!

    Eolo ToysAlex PrietoDirector, Eolo Toys

    These guys are amazing! An incredibly talented, efficient and dependable creative team who consistently deliver outstanding work. Shoguns Studio understands how to work quickly without compromising on quality, always bringing fresh ideas, smart creative solutions and a genuine can-do attitude. A fantastic team to collaborate with!

    JonathanCEO, The Loyal Subjects

    An amazing team of talented creatives who bring passion, imagination and professionalism to everything they do. Shoguns Studio has a wonderful ability to turn ideas into engaging, beautifully crafted content. A genuine pleasure to work with!

    Tanya LaperouseHR Manager, WOW Toys

    Start a project

    Have a product ready to come to life?

    Tell us what you are making, who it is for and when it launches. We will tell you how we would build it.

    info@shogunsstudio.co.uk

    London, United Kingdom

    Hidden details

    What do you see?

    Look closer. Every toy, game and brand we work on has a character inside it. Move the glass across the panel to find the hidden details.

    London · Drag to move the glass

    Shoguns Studio